Brazilian fintech company Méliuz is planning to make Bitcoin a key component of its corporate treasury. The proposal will be presented for shareholder approval at a general meeting on May 6.
While Méliuz will continue to focus on its core services, including cashback and digital financial solutions, the company sees Bitcoin as a long-term asset for preserving value. It noted that any future purchases of Bitcoin would be primarily funded by its operational cash flow.
“If the proposal is approved, Bitcoin will serve as the company’s main strategic treasury asset,” Méliuz stated. The company also highlighted potential benefits for shareholders, such as returns from Bitcoin through operating profits or possible financial deals and strategic initiatives.
Shareholders who held stock before April 14 and disagree with the plan will have the right to request reimbursement, as outlined in the company’s regulations.
Following the announcement, Méliuz’s stock jumped over 14% on the B3 Brazilian Stock Exchange, rising from 3.28 to 3.76 reais ($0.56 to $0.64), according to Google Finance. The stock has surged more than 27% over the last five trading sessions.
In March, the company made its first Bitcoin purchase, buying 45 BTC for approximately $4.1 million after the board approved allocating up to 10% of available cash toward the asset.
Méliuz now joins a growing number of publicly traded firms expanding their Bitcoin holdings. Data from Bitwise shows that in the first quarter of 2025, companies collectively added over 95,000 BTC to their reserves, bringing total corporate holdings to around 688,000 BTC—an increase of 16.1% from the previous quarter.
Méliuz was one of 12 companies to enter the space in Q1, joining names like video platform Rumble. Meanwhile, Michael Saylor’s firm, Strategy, continued building its position, purchasing 3,459 BTC on April 14 for $285.5 million.
Brazil’s large market, with a population nearing 214 million, has become an appealing target for cryptocurrency firms. Coinbase is among the companies expanding their presence in the country. In early 2024, the major U.S. exchange formed partnerships with local payment providers to facilitate crypto purchases and allow users to deposit and withdraw funds in the Brazilian real.
