In 2025, Phoenix continues to be a hotbed for basketball talent, not only in terms of skill but also in terms of earnings. With the NBA salary cap increasing and endorsement deals on the rise, many of the city’s top athletes are securing record-breaking contracts. Here’s a look at the ten highest-paid basketball players in Phoenix this year, factoring in both salaries and endorsements.
1. Devin Booker – $58 Million
The face of the Phoenix Suns, Devin Booker tops the list once again. With a max contract extension and lucrative deals with major brands like Nike and Gatorade, Booker remains the city’s highest earner.
2. Kevin Durant – $50 Million
Though nearing the twilight of his career, Durant continues to draw massive checks, both from the Suns and his many endorsement deals, including investments in tech and media.
3. Bradley Beal – $47 Million
After being traded to Phoenix, Beal secured a hefty contract and has quickly become one of the team’s most important assets, both on and off the court.
4. Deandre Ayton – $33 Million
Now in his prime, Ayton com
mands a strong salary and maintains endorsement ties, especially with local Arizona brands.
5. Grayson Allen – $18 Million
Allen’s strong performance and fan appeal have led to a surprising boost in both his contract value and endorsements, placing him in the top five.
6. Bol Bol – $14 Million
The 7-foot-2 forward has become a fan favorite in Phoenix, landing deals with basketball lifestyle brands and earning a steady salary as a key rotation player.
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7. Eric Gordon – $12 Million
A veteran presence on the team, Gordon earns through both his playing contract and various broadcasting and promotional gigs.
8. Jordan Goodwin – $9 Million
The young guard has seen a breakout season, resulting in a new deal and growing brand interest, especially on social media platforms.
9. Toumani Camara – $6.5 Million
Camara’s rising stock has translated into a solid paycheck, with bonus clauses and a growing fanbase that make him a player to watch.
10. Damion Lee – $6 Million
Rounding out the list is Lee, whose reliable play and strong locker-room presence have secured him a respectable contract and local endorsement deals.
Conclusion
Phoenix is not only home to some of the league’s most skilled athletes, but it also showcases the growing financial power of the NBA. With stars continuing to rise and investments flowing into the sport, basketball in the Valley of the Sun is a lucrative business.
