Tennis superstar Coco Gauff has expanded her reach beyond the court, diving headfirst into the fashion world with an exciting new collaboration with American Eagle. Known for her bold game and confident voice, Gauff brings the same energy to a denim-centric capsule collection that reflects her personality, values, and journey.
The standout piece from the collection is an oversized denim jacket, which carries a powerful message stitched across the back: “Thank you to the people who didn’t believe in me.” This quote, pulled from her emotional 2023 US Open victory speech, encapsulates the resilience and determination that have become central to Gauff’s identity. The jacket doesn’t just make a fashion statement—it’s a declaration of confidence and perseverance, channeling the same passion Gauff displays on the court.
The collection includes more than just the jacket. Fans of both Gauff and fashion will find items like a denim corset, a pair of crossover jeans, and a pleated miniskirt, all of which merge classic American Eagle style with Gauff’s own flair. Each piece is designed to celebrate individuality and strength, embodying the same spirit that has made Gauff a role model for young athletes and fashion enthusiasts alike.
What sets this collaboration apart is how closely it aligns with Gauff’s personal brand. From the start of her career, she has shown a commitment not just to winning matches but also to standing for something greater—whether that’s social justice, authenticity, or self-belief. Her partnership with American Eagle reflects these values, using clothing as a new medium to inspire and empower others.
Gauff’s venture into fashion isn’t just about looking good; it’s about making people feel good, too. By combining her passion for expression with a message of resilience, she’s using her platform to uplift others. In many ways, this collaboration is an extension of her broader influence as an athlete, public figure, and young woman unafraid to speak her truth.
The collection also demonstrates the increasing trend of athletes stepping into the fashion spotlight—not just as endorsers, but as creative partners. Gauff isn’t just lending her name to the line; she’s actively shaping its identity, ensuring that it reflects who she is and what she believes in. That level of involvement gives the collection authenticity and makes it more than just another celebrity capsule—it’s a reflection of her voice and her vision.
Beyond the fashion, Gauff’s growing presence in the beauty and lifestyle space adds another layer to her already multifaceted career. From partnering with haircare brands like Carol’s Daughter to releasing signature sneakers with New Balance, she’s showing that athletes today can thrive in many arenas—not just their sport.
Coco Gauff is quickly becoming a powerful example of what it means to be a modern athlete: one who excels in competition while making an impact off the court. Her American Eagle collection is a perfect example of how she’s using her platform to blend style with substance, personal passion with public influence. Whether she’s hitting aces or launching fashion lines, Gauff continues to inspire through her actions, her voice, and now, her wardrobe.
With every step she takes into the fashion world, she reaffirms that being a champion isn’t just about trophies—it’s also about how you use your influence to create space for others to dream big and express themselves boldly.
